PRESS RELEASE FROM UNITED WORLD SPORTS
Silicon Valley 7’s Facebook Live Stream reaches Worldwide Audience of over 3.6 Million Fans
Over 13.5 hours of live coverage brings in massive audience for inaugural event at San Jose’s Avaya Stadium
(November 8, 2017)- United World Sports, the owner and operator of the largest annual rugby events in the United States, today announced that the total reach of the 13.5 live hours of coverage on Facebook Live for this past weekend’s Silicon Valley 7’s Rugby weekend at San Jose’s Avaya Stadium exceeded 3.6 million fans. Australia narrowly defeated The United States 15-12 in the final, while in the Penn Mutual Collegiate Rugby Classic, Central Washington defeated Arizona 15-14 to take the title.
Veteran rugby voices Brian Hightower and Gareth Rees called the action, with Colin Hawley providing sideline commentary. The impressive numbers included: 632,000 video views and over 78,000 engagements, making the live stream one of the most-streamed U.S. based rugby events in history.
“Our first year event proved to have a global reach on Facebook Live that surpassed our expectations, and again proved the worldwide appeal of Sevens Rugby as a property,” said VP of Marketing Blake Mannion. “Rugby fans are known to be early adopters and very tech savvy, and the numbers generated by our team certainly showed two things: the sport is continuing to grow in popularity and the community loved the quality product produced this past weekend.”
The international field for the weekend marked the first time that squads from the Island nations of Tonga, Samoa and Fiji, were in the same event since the 2007 USA Sevens. It was also the first time the Irish National Sevens squad played in the United States and was the last international tune-up for rising nations Canada and the United States, as well as traditional powers like New Zealand, Japan and Australia, as they ready for the 2017-18 HSBC World Sevens Series. The Silicon Valley International 7’s was also the first time the Chinese National appeared in the United States. England and Chile rounded out the field.
Silicon Valley International 7s adds another international tournament to United World Sports’ growing portfolio that includes the annual USA Sevens Rugby tournament in Las Vegas, which is the largest professional rugby event in North America and the annual Penn Mutual Collegiate Rugby Championship in Philadelphia, the premier collegiate Rugby 7s championship.
About Rugby Sevens:
Rugby sevens is the faster, higher scoring, more action packed version of the traditional form of rugby. Instead of 15 players on a side with 40 minute halves, sevens has exactly that; seven players playing seven minute halves, and it is played on the same size pitch as 15’s rugby with virtually the same rules. Sevens has also drawn a growing number of players from other contact sports like football and soccer. The sevens game was accepted into the Olympic programme for the Rio 2016 Games and will be part of the Olympics through at least Paris in 2024. Sevens is also the fastest growing team sport in the United States, especially at the collegiate level for both men and women. The University of California is the five time defending champion in rugby sevens and there are plans to formally launch a sevens league in the United States after the 2018 World Cup, which will be played in San Francisco. Fiji is the defending Olympic Champion.
About United World Sports:
United World Sports (UWS) is the largest commercial rugby entity in the United States, and the owner and operator of a growing portfolio of dynamic sports, media and apparel brands including, the USA Sevens Rugby international tournament, the largest professional rugby event in North America; the Penn Mutual Collegiate Rugby Championship, the premier college 7s rugby championship; and the Penn Mutual Varsity Cup Championship, the 15’s-national rugby championship. Through its apparel division, UWS owns the exclusive North and South American license for Rhino Rugby, one of the world’s leading rugby apparel and equipment brands. UWS also owns and operates RugbyToday.com, the largest and most widely read media destination dedicated to American rugby. Additional information is available at http://www.unitedworldsports.
About Avaya Stadium
Avaya Stadium, home to Major League Soccer’s San Jose Earthquakes, is an 18,000-seat soccer-specific stadium located on Coleman Ave. adjacent to the San Jose International Airport. The European-inspired building is the first cloud-enabled venue in MLS and is among the most technologically advanced stadiums in the world. The stadium features a canopy roof and the steepest-raked seating in MLS to provide the best possible fan experience. Additionally, the north end zone houses the largest outdoor bar in North America, a two-acre fan zone and a double-sided video scoreboard. The suites and club seats are located at field level, giving fans a premium experience unlike any other in professional sports. The stadium has hosted numerous non-Major League Soccer events since its inaugural season in 2015, including the International Champions Cup, a pair of United States Women’s National Team friendlies, the World Rugby Pacific Nations Cup, the 2016 Major League Soccer All-Star Game against Arsenal FC and a 2018 FIFA World Cup qualifier for the U.S. Men’s National Team. For more information about Avaya Stadium, visit www.sjearthquakes.com
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